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Calgary company rebrands during COVID-19 pandemic to support sport, fitness, recreation and small business

CHQR The Drive with Alien Electrostatic Director Mark Greenwald

2-time Olympian Mark Greenwald and his partners repurpose successful inline skating school into Alien Electrostatic

During the heart of the 2020 COVID-19 pandemic, Alien In-Line was forced to close for business. With schools shuttered, the most successful inline skating school in the world could no longer offer programs and instruction to over 100,000 students across western Canada.

“Alien In-Line was searching for better methods to disinfect skates and equipment in between school classes,” says Mark Greenwald, managing partner and CEO. “Identifying electrostatic spraying for full coverage and effective application, as well as eco-friendly disinfectant solutions for use in schools was the lightning bolt that forged Alien Electrostatic. As former high performance athletes, my partners and I wanted to come up with solutions for our own business as well as supporting the sport and business community in a safe and successful re-launch.”

Alien Electrostatic now specializes in providing services and solutions to small and medium size sport and community businesses requiring answers for health minded clients. We believe with our help, these groups in the Calgary area and beyond can get back on their feet. We offer unique programs, products, and services that keep communities strong and healthy.

 

About us: Alien In-Line was started in 1994 in Calgary by 4 ice speed skaters. In 1995, Mark Greenwald and Patrick Seltsam, two of the original four owners incorporated the company and purchased their first fleet of skates. Today, Alien In-Line teaches kids to skate in over 325 schools in western Canada reaching over 100,000 kids annually. Alien In-Line has also done pilot programs in Salt Lake City, USA and has expanded its programming in Calgary to include summer skate camps, a skate club, and school ice speed skating.

Mark Greenwald competed in the 1988 and 1992 Olympics. He is also the former executive director of the Olympic Oval at the University of Calgary and US Speedskating.